How Betting Software Empowers African Football and Local Bookmakers
Across the African continent, the Internet and the services & goods sold through it are rapidly developing. This has largely been driven by the emergence of affordable mobile phones designed for web browsing and light gaming, which matches the overall pattern of user activity in modern Africa. With access to online betting software via mobile phones, many young and middle-aged users across Africa have started placing bets on their favorite and most popular sports—African football (the Premier League and local tournaments) and even virtual sports.
The Rise of Sports Betting in Africa
According to research data, the current online sports betting market across the African continent is valued at 17.6 billion dollars. The average annual growth rate for the period 2022-2027 ranges from 4% to 17%, depending on the betting segment and the source. Three out of four residents of developed African countries place sports bets via bookmaker platforms at least once a year.
In Kenya, the number of bettors is estimated at up to 45 million people, and in Nigeria, about 60 million. Given the population sizes of these countries, the proportion of people placing bets is quite high. In monetary terms, Nigeria’s online betting market is valued at 2 billion dollars, while Kenya’s is around 0.8 billion.
In Zambia, every second adult places such bets, most often using mobile phones. Sports betting in this country represents the main form of online gambling, as online casino gaming accounts for only roughly 40% of the local gambling market. The financial size of the market is relatively modest, though—about 0.1 billion U.S. dollars annually, with yearly growth ranging from 2% to 15%.
The spread of mobile technology into everyday life has greatly fueled both the number of bettors and the market’s overall value in Africa. Whereas earlier almost all bettors had to physically visit betting shops (available only in large settlements) to place their wagers, now anyone with a mobile phone and Internet access can do so quickly and conveniently, thanks to sports technology Africa.
Why Technology Matters More Than Ever
As digitalization spreads among the population, it has become crucial for betting operators to secure a stable share of the market and maintain competitiveness. This can be achieved through professional betting software, such as that offered by BetBooster. BetBooster enables African betting operators to move from offline to online by quickly connecting to essential services for accepting wagers, such as African football betting. With BetBooster’s solution, betting operators can now:
- Accept bets from their clients online
- Integrate with all popular African payment providers, such as M-Pesa, Airtel Money, MTN Mobile Money, and others, managing payment channels in each country where they operate
- Eliminate manual calculation of odds and bets by fully automating this process
- Accept bets online, both before and during live games, increasing the number of bets, financial flows, and overall bettor satisfaction
- Manage bettors: register them in a database, use CRM tools, and create personalized marketing and financial offers
- Properly perform AML and KYC procedures
- Use an automated fraud monitoring and prevention system
- Receive real-time reports with multiple breakdowns
- Reduce their staff count by 95%-99%, since all manual processes can now be replaced by a fast and intelligent online system powered by AI and big data, hosted in cloud data centers with immense computational capacity.
The Role of Modern Betting Software
Everything mentioned above can significantly set you apart from the competition, giving you strong advantages that may help you not only become a leader in your region but even dominate your entire country or several nations within your macroregion. Betting software could even help you achieve a near-monopoly position through the active use of modern computational technologies.
BetBooster’s modern betting platform is currently the best tool for football analytics Africa. It allows for the full organization of all operations of both offline betting shops and online services, ensuring that technology works in your favor.
Your users will have access to a convenient mobile app where they can:
- Register and pass verification
- Top up their balances using convenient payment methods and receive winnings through the same methods
- View their statistics
- Receive personalized betting and promotional offers
- Manage their financial and screen-time limits, as well as self-exclusion if necessary.
As an operator, you receive a powerful business management tool that combines analytics, reporting, operational management, and anti-fraud systems on one platform. Football betting, which is hugely popular in Africa, can become the main driver of your success.
Opportunities for Local Entrepreneurs
Local sports betting operators can use this solution to enter new markets and reach broader audiences through unique white-label sportsbook and turnkey solutions. The first option allows you to offer bettors a ready-made technological platform under your own brand, with a customized appearance tailored to your needs. The second option enables you to quickly deploy a technological solution within your company and manage it, gaining exactly the features you require—nothing more, nothing less.
This removes the need to develop your own software, which is often financially out of reach for small and regional operators with limited budgets in their betting startups. Our fast and cost-efficient solution eliminates this barrier, as the deployment cost is remarkably affordable!
Challenges and the Road Ahead
With ready-made software tailored to each African country’s local needs, you can quickly launch your betting business in full compliance with local requirements for infrastructure, customer identification, risk management, and national legislation. BetBooster is ready to guide you through the entire process, ensuring you gain future potential in investment, innovation, and partnerships across Africa, while successfully overcoming initial challenges related to business launch, such as infrastructure and regulatory hurdles.
