Partnerships with Telecoms Helping Games Reach Villages in Africa Gaming in Africa has evolved quickly in recent years, largely driven by mobile technology. Urban users
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From amateur games through to Premier League sides selling out stadiums across the country, football is the most popular sport in the United Arab Emirates
Using Expected Goals (xG) in Your Football Strategy One of the most useful tools in betting today is expected goals (xG). This stat measures the
Data Partnerships Between Football Leagues and Betting Firms Football leagues across Africa now work closely with betting companies to commercialise official match data. These partnerships
Seasonal Trends to Watch in African Football Every football season in Africa brings new shifts in form, team momentum, and market dynamics. These shifts influence
Avoiding Confirmation Bias in Football Analysis Confirmation bias distorts analysis. Analysts may focus on data that supports their view and ignore conflicting signs. This reduces
Football betting continues to grow in popularity across the world. This has become a phenomenon that is attracting millions of soccer fans eager to turn
Emerging Sports: Trends for 2025 Sport is undergoing continuous transformation: from traditional arenas to digital environments, urban spaces, and neurorealities. The year 2025 has become
Physical Health: More Than Just Muscles In today’s world, where stress levels are rising and sedentary lifestyles have become the norm, sport is no longer
A new wave of technology is sweeping through the world of sports, moving beyond on-field analytics and into the complex art of prediction. One company,
Don’t want to be one of the 850 bicyclists killed in traffic crashes every year? Listen up… Maintenance isn’t just a way to make your
Kenyans hold football close to their hearts. Backyard games, local fixtures, and international drama — football is ever-present. As a result, betting has become part
These Strikers Broke Records & Became Legends (Kane’s Next?) Bundesliga Royalty With high-paced games, loyal supporters, and a long history of attacking prowess, it’s no