As Brazil’s iGaming market continues under a newly regulated framework, KTO emerged as one of the leading platforms dedicated to transparency, education, and responsible betting. By analyzing behavioral data and sharing insights, the betting website not only enhances player experience but also contributes to a safer and more informed gambling environment.
Through technology and expert-driven research, KTO monitors key betting trends, market preferences, and championship statistics. This data-driven approach allows the platform to provide valuable tips and user guides, setting the standard for responsible and innovative sports betting in Brazil.
KTO and the Legalized Market
The iGaming industry is flourishing under a new regulatory framework and KTO has chosen to leave other markets in 2024 to position itself as a leading platform in Brazil, offering secure, transparent, and well-regulated betting experiences. With comprehensive licensing and compliance measures, the platform is uniquely adapted to the rapidly growing Brazilian market, fully embracing local regulations and player preferences.
The company has focused on delivering high-quality services, empowering players with data-driven insights while promoting responsible gaming. As a fully licensed operator, KTO follows strict legal standards, ensuring a fair, competitive, and customer-focused environment.
Bets at KTO
Each month, the casino research team analyzes data gathered from bets at KTO to get insights into player preferences and identify areas for improvement. Their analysis focuses on:
- Bets: percentage of active players and betting trends by sport.
- Markets: the most popular betting markets within key sports categories.
- Championships: top tournaments that attracted the highest betting volumes.
- Odds: odds associated with the largest payouts and player wins.
This analysis allows KTO to identify player preferences and adjust its offerings, ensuring a dynamic and responsive betting experience.
Popular Sports and Championships
Football’s Unmatched Dominance
Football leads the charge with over 86% of total bets placed on KTO last month. Major competitions such as the Brasileirão Série A and UEFA Champions League drew thousands of bets, reflecting football’s enduring popularity in Brazil.
Rising Stars: Basketball and eSports
Basketball saw remarkable growth, with its share of bets increasing by 71.06% thanks to the start of the NBA’s 2024/25 season. eSports is also gaining traction, with eFootball and KironFootball ranking third and fourth in betting activity, respectively.
Top Championships by Bet Volume
- Brasileirão Série A: represented 11.96% of all football bets.
- Premier League: registered a 24.84% increase in bets.
- La Liga: recorded a 16.38% boost in activity.
- Superliga Argentina: captured 4.34% of total football bets.
To keep players engaged and support informed decision-making, KTO regularly updates its blog with fresh content on sports betting, top odds, team analysis, and iGaming tips. Recognizing the impact of sports news on betting strategies, the brand’s content aims to educate players while establishing itself as a reliable source for betting insights.
Favorite Betting Markets
Top Football Betting Markets
- 1×2: win-draw-win market, representing nearly 50% of all football bets.
- Total Goals: bets on the number of goals scored in a match.
- Double Chance: a safer option covering two potential match outcomes.
- Both Teams to Score: a favorite for high-stakes games.
- BetBuilder: custom bets combining different selections within the same match.
Other Sports Betting Markets
- NBA: bets on game winners, point spreads, and total points scored.
- NFL: focused on match winners and point totals.
- eSports: games like eFootball offer dynamic, real-time betting opportunities.
Responsible Gambling
What really sets KTO apart is its strong emphasis on responsible gambling since its arrival in Brazil. By implementing comprehensive policies aimed at protecting players, the platform provides several tools to encourage safe betting practices, including:
- Self-Exclusion: players can temporarily or permanently exclude themselves from the platform.
- Deposit Limits: users can set daily, weekly, or monthly deposit limits to control their spending.
- Betting History: full access to betting history allows players to track their activity and manage their habits.
- Responsible Gambling Support: KTO offers resources and referrals to support organizations specializing in gambling addiction prevention and treatment.
At KTO, 2.5% of users actively use responsible gaming tools to manage their betting activities. Among them, 2.1% are currently self-excluded or have permanently closed their accounts, while 0.4% opted for a temporary break, with “indefinite” and “six months” being the most common self-exclusion periods.
These figures align with data from more mature iGaming markets, such as Sweden, where 0.5% of players face gambling issues and 1-3% are at some risk, and Canada, where 0.7% are high-risk gamblers and 2.6% show moderate risk. This underscores the shared responsibility between players and gaming platforms: while players should bet responsibly and seek help when needed, operators must enforce responsible gaming practices to ensure a safer betting environment for all.
Last thoughts
Leveraging advanced data analysis, customized betting features, and in-depth educational resources, KTO empowers players to make smarter and more confident bets. Since Brazil’s new gambling legislation began taking shape, KTO has positioned itself as a trusted platform by enhancing payment methods and sharing valuable market insights. In 2025, the casino is set to operate fully licensed under the domain kto.bet.br, adhering to legal requirements and driving the growth of Brazil’s emerging iGaming market.
